ERIC Number: EJ1283185
Record Type: Journal
Publication Date: 2020-Sep
Pages: 16
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-2073-7904
EISSN: N/A
Available Date: N/A
Cultural Influence on the Adoption of Social Media Platforms by Employees
Knowledge Management & E-Learning, v12 n3 p344-358 Sep 2020
The growth of technology has impacted billions of lives by allowing people to connect with others through social media platforms such as Facebook, Twitter, Skype, WhatsApp, and so on. Despite the advantages of technology, there has been notable resistance from employees, especially the older generations, who are not eager to adopt social media technologies into their everyday lives. The purpose of this research was to investigate the influence of culture in the adoption of social media by employees in Mafikeng. A questionnaire was utilized to collect data from 252 employees across various government and non-government departments around the Mafikeng business area. The findings revealed the cultural factors that influence employees' adoption of social media platforms, employees' readiness to adopt social media, and the impacts of culture on social media adoption by employees.
Descriptors: Social Media, Cultural Influences, Employee Attitudes, Social Networks, Computer Software, Age Groups, Government Employees, Technological Literacy, Information Technology, Foreign Countries
Laboratory of Knowledge Management & E-Learning. Web site: http://www.kmel-journal.org/ojs/index.php/online-publication
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: South Africa
Grant or Contract Numbers: N/A
Author Affiliations: N/A