This article reports on a study exploring student perspectives on the collection and use of student data for learning analytics. With data collected via a mixed methods approach from 2,051 students across six Australian universities, it provides critical insights from students as a key stakeholder group. Findings indicate that while students are generally comfortable with the use of data to support their learning, they do have concerns particularly in relation to the use of demographic data, location data and data collected from wireless networks, social media and mobile applications. Two key themes emerged related to the need for transparency to support informed consent and personal-professional boundary being critical. This supports findings from other research, which reflects the need for a nuanced approach when providing information to students about the data we collect, including what we are collecting, why and how this is being used.