Werbematerial im Fremdsprachenunterricht (Advertising Material in Foreign Language Teaching).

Hogzand, Annelene; Lutjeharms, Madeline

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Peer reviewed

ERIC Number: EJ127887

Record Type: CIJE

Publication Date: 1975

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Werbematerial im Fremdsprachenunterricht (Advertising Material in Foreign Language Teaching)

Hogzand, Annelene; Lutjeharms, Madeline

Zielsprache Deutsch, 2, 10-18, 75

Advertising matter, being oriented to contemporary society, is an interesting object of study. Advertising pictures throw light on the culture of the country. A contest riddle and tapes of spoken advertising are presented. Numerous examples show how a teaching method can be designed. (Text is in German.) (IFS/WGA)

Descriptors: Advertising, Audiotape Recordings, Cultural Awareness, Educational Media, Instructional Materials, Language Instruction, Publicize, Second Language Learning, Teaching Methods, Visual Aids

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