The demands placed upon employees in their roles have long been thought to be important in predicting employee well-being and in reducing the risk of anxiety and depression, increasing cardiovascular functioning and reducing employee burnout. The present study sought to examine the job demands of rural, regional and remote educational leaders. Demand ratings were generally lower for regional areas than rural areas and lower for rural areas than remote areas. Higher qualifications and experience were associated with lower demand ratings. Participants in desired areas rated themselves under lower demand than participants in undesired areas and participants who were undecided about the desirability of their locations. These findings have important implications for the selection, preparation and support of leaders in non-metropolitan contexts.