We describe a social-cognitive model explaining processing of cognitive dissonance resulting from being told by someone that a vividly remembered event did not actually occur. The model proposes that receiving challenges to one's recollection of events results in both intrapersonal and interpersonal cognitive dissonance. Rememberers process intrapersonal dissonance by weighing features of memory representations against the qualities of the feedback, and they process interpersonal elements by weighing the potential costs of agreeing or disagreeing with the challenger within the social dynamics of the relationship. To resolve the dissonance, people will either maintain or reduce belief in occurrence for the event, and will agree or disagree with the challenger. We explore factors that can influence dissonance and how they impact the rememberers' beliefs in occurrence of the event and their interaction with challengers in terms of defending or relinquishing their memory, and we discuss preliminary data confirming some of these factors.