While literature documents how the employability agenda has become the new neoliberal common sense in universities much less attention has been given to the mechanisms of adaptation by students. Utilizing a four-year longitudinal case study of scholarship students at an elite university, this paper focuses on the process through which this 'meritocratic' program normalises neoliberal common sense in higher education. We put into question the principle of positive discrimination, considering the limited number of beneficiaries. Our findings illustrate that, instead of minimizing inequalities, this scholarship program contributes in strengthening the neoliberal ideology within the education system. We further demonstrate that students' backgrounds influence their adaptation into the program and access to employment. In addition, we argue that urban-rural differences among others have more explanatory power than class differences in understanding the complex adaptation of students into the program in the Lebanese context.