The Convert as a Credible Communicator.

Levine, John M.; Valle, Ronald S.

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ127340

Record Type: CIJE

Publication Date: 1975

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

The Convert as a Credible Communicator

Levine, John M.; Valle, Ronald S.

Social Behavior and Personality, 3, 1, 81-90, F 75

This study investigated reactions to an anti-alcohol communication delivered by convert and nonconvert communicators. In four convert conditions the communicator was presented as a former alcoholic. The convert's communication was either Personal or Impersonal. Overall evaluations of the communicator and communication were significantly more favorable in all four convert conditions. (Author)

Descriptors: Alcohol Education, Communication (Thought Transfer), Credibility, Drinking, Individual Differences, Persuasive Discourse, Research Projects, Teachers, Undergraduate Students

Publication Type: N/A

Education Level: N/A

Audience: N/A

Language: N/A

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A