This teaching and training case demonstrates how gamification was adopted in the course design of the Tech Integration Coach Pathway, a professional development initiative for Texas adult education and literacy (AEL) staff and teachers to become technology integration coaches. The purpose of the course is to develop certified technology integration coaches competent to coach local program AEL teachers on their technology usage in teaching adult learners. This gamified learning design includes levels, badges, leaderboards, points, and feedback elements, and applies International Society for Technology in Education (ISTE) standards to tasks that are relevant to instruction in adult education and literacy programs.