Hispanic-serving institutions (HSIs) increasingly provide educational opportunities for underrepresented groups such as Latinx students; however, their categorization as minority-serving institutions is a function of their enrollment data rather than an explicit commitment to serving specific cultural needs. The authors of this study add to the literature on HSIs by further recognizing the need for community colleges to delve further into the different experiences of Latino males based on the intersection of race and gender. This study as part of the Texas Education Consortium for Male Students of Color explored how HSI community college might express a commitment to serving Latino males through the design and implementation of programming. The authors utilized a framework including concepts of HSI organizational identity, norms of racism in higher education, and gendered racism to conceptualize a Latino male-serving organizational identity. Findings revealed that colleges should go beyond Latino male outcomes to create a culture of commitment embedded throughout the college and not just isolated to men of color programming. This research has implications for the significant role that HSI community colleges can take in becoming leaders in serving Latino males through a purposeful and intentional commitment.