Institutions of higher education introduced professional writing classes as a way of preparing students for on-the-job-writing. To better accomplish the goal as well as to get a more consistent output from these classes that require the writing of a project proposal or report, writing teachers may want to incorporate "R.E.A.L." principles onto the "Find-Test-Deliver" pedagogical triangle that mark the three phases of their project writing courses. When R.E.A.L principles, where R stands for "Reader oriented," E for "Extensively researched," A for "Actionable solution," and L for "Looped composition," are used, the writing output becomes both academically sound and workplace appropriate. The article delves into the rationale behind the principles and proffers suggestions on how teachers could incorporate them into their teaching. It concludes that such an approach is a paradigm shift in professional writing instruction. First presented at the University of Maryland Global Campus's "Explore, Collaborate, Innovate" conference in 2017, the article grows out of the author's experiences and insights from being Marketing Director and Technical communicator at INFINITEE & other corporate houses as well as a Professor and content expert of business and technical writing courses at Rutgers University and other institutions of higher learning in the United States.