The purpose of this study is to develop and compare two different techniques of adaptive presentation techniques (adaptive multimedia/ frames). Moreover, this study aimed at investigating the effect of both treatments on improving learning outcomes. The participants are two experimental groups: Group A (n = 35) were taught content through the multimedia-based technique, and group B (n = 35) were taught content through the frame-based technique. The results showed that the adaptive presentation techniques have an effect on enhancing students' learning outcomes. Also, the comparison of the techniques showed a significant difference between the mean scores of the two groups in favor of group A. The study concluded that the adaptive multimedia-based technique showed higher impact relatively than the frame-based technique. In light of these results, it is recommended that an expansion of the use of web-based adaptive presentation techniques (WAPT) for enhancing students' learning in higher education is needed.