ERIC Number: EJ1264450
Record Type: Journal
Publication Date: 2020
Pages: 25
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1479-0718
EISSN: N/A
Available Date: N/A
Multimodal Writing: The Avant-Garde Assemblage and Other Minimal Texts
International Journal of Multilingualism, v17 n3 p336-360 2020
Taking multilingual, minimal urban texts as objects of its analysis, this paper suggests that language(s) (writing) need(s) to be examined as part of "multimodal ensembles" (Kress, G., & van Leeuwen, T. (2001). "Multimodal discourse: The modes and media of contemporary communication." Arnold). I examine and draw parallels between greeting cards, advertisements, corporate signage and developments in twentieth century avant-garde art, when artists incorporated language (writing) into their assemblages. The data is then linked to the framework of metrolingualism (Otsuji, E., & Pennycook, A. (2010). Metrolingualism: Fixity, fluidity and language in flux. "International Journal of Multilingualism," 7(3), 240-254. https://doi-org.bibliotheek.ehb.be/10.1080/14790710903414331). [For "Metrolingualism: Fixity, Fluidity and Language in Flux," see EJ892217.]
Descriptors: Multilingualism, Urban Areas, Advertising, Signs, Writing (Composition), Corporations, Art, Guidelines, Multimedia Materials, Communication (Thought Transfer), Letters (Correspondence), Visual Aids, Chinese, English, Polish, Sino Tibetan Languages, Foreign Countries, Museums, Exhibits
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Hong Kong
Grant or Contract Numbers: N/A
Author Affiliations: N/A