Improved clarity concerning the relationship between curriculum and pedagogy in higher education is needed to address issues concerning learning and teaching quality. This paper explores the relationship between curriculum and pedagogy and argues for a stronger and more explicit link between the two. On that basis, the paper proposes a conceptual learning design framework that has the potential to act as a clarifying tool for academic developers and academics as they conceptualise and develop contemporary learning environments for effective learning. Reflections on the implication of the framework for practice are discussed.