In his work as an instructional coach for Houston Independent School District, Stephen Winton has experienced the power of Kylene Beers and Bob Probst's seminal texts "Notice & Note: Strategies for Close Reading" (2012) and "Reading Nonfiction: Notice & Note Stances, Signposts and Strategies" in exploring author's craft (2016). The signposts offer specific and tangible author's craft moves to notice, leading to complex analysis. In this article he explores how signposts that are author's craft choices in published texts can be used to teach writing. He concludes that writing through "Notice & Note" should not become a formulaic replacement of the five paragraph essay, a worksheet students are expected to dutifully fill, but rather serve as a way of thinking about possibilities as a writer. Yet, the specificity of key author's craft moves of "Notice & Note" makes visible the composition process in a way that has the potential to transform students' writing.