Differential Effect of Information Channels in the Process of Innovation Diffusion.

Lin, Nan; Burt, Ronald S.

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Peer reviewed

ERIC Number: EJ125306

Record Type: CIJE

Publication Date: 1975

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Differential Effect of Information Channels in the Process of Innovation Diffusion

Lin, Nan; Burt, Ronald S.

Social Forces, 54, 1, 256-274, Sep 75

Distinguishes three types of communication channels -- the mass media, inter-personal channels, and the local media -- and, using data gathered in El Salvador, places each of the three types in a structural model involving antecedent demographic considerations and consequent variables measuring participation in the adoption process. (Author/JM)

Descriptors: Adoption (Ideas), Diffusion, Health Services, Information Dissemination, Interpersonal Relationship, Mass Media, Publicize, Social Change, Social Structure, Verbal Communication

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