This paper explores the impacts of research excellence evaluation entailed in global ranking exercises, a control strategy characteristic of new managerialism, on Chinese Humanities and Social Sciences (HSS) academics. The enquiry combines the Critical Incidents Technique (CIT) and internet-based discourse analysis, drawing on mass media texts and social media discussions. Our analysis identified three major dilemmas that may be created for Chinese HSS academics by their country's aspirations for world-class universities embedded in its complicated socio-political context. First, a highly centralised system restrains academics' autonomy to decide what to research and where to publish. Second, they are conflicted by the need to simultaneously attend to nationalistic interests and publish internationally. Third, ideological correctness is highly important. These findings invite us to reflect on the profound impact of university ranking exercises as a mode of university governance on HSS academics in many contexts.