For decades, marketing has been associated with moral lapses--an unsettling trend that is unlikely to change, short of substantially new methods in marketing ethics education. By leveraging the power of a unique 2 × 2 matrix and branding, Mindful Marketing offers an approach for analyzing moral issues that students have found easy to learn, enjoyable to apply, and effective to use. Moreover, Mindful Marketing is a paradigm that students can readily take with them from the college classroom into their professional careers, which ultimately might precipitate the moral makeover the discipline needs. This article presents a theoretical basis for the Mindful Matrix and describes various components of the Mindful Marketing brand, including a website and blog. The authors also share the results of research that supports Mindful Marketing's effective use with emerging marketing professionals.