Purpose, a long-term commitment to goals that are meaningful to the self and contribute beyond the self, is associated with academic and vocational success, resilience, and psychological and physical well-being throughout life. Supporting college students' purpose development requires understanding that purpose is a driving life commitment not simply a feeling of passion; it is more often "developed" than "discovered;" people may have multiple purposes and their purposes may evolve over time; purpose may be but is not always centered on one's occupation; and the ethical quality of purpose cannot be taken for granted--it must be intentionally cultivated.