ERIC Number: EJ1241194
Record Type: Journal
Publication Date: 2018-Oct
Pages: 8
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-2325-4750
EISSN: N/A
Available Date: N/A
A Professional Body of Knowledge for a Nascent Profession
Lucido, Jerry; Hossler, Don; O'Dowd, Katie; Massa, Bob
Strategic Enrollment Management Quarterly, v6 n3 p35-42 Oct 2018
Little attention has been given to identifying the professional bodies of knowledge or expertise that should be possessed by entering, early career, or senior SEM staff members. Using a multi-method research approach that included both a national survey and a modified Delphi Technique involving senior enrollment and admissions professionals, we examine the domains of knowledge/expertise in which enrollment management personnel need more education and training. In addition, this study reports on the preferred levels of education for the preparation of enrollment management personnel. The results reveal that a master's degree in enrollment management, followed by a doctorate in enrollment management, are the preferred levels of educational preparation for gaining SEM expertise. The domains of knowledge garnered from these studies include: strategic planning, the analysis and use of SEM relevant research, marketing, admissions models and practice, financial aid, budgeting, campus leadership, diversity, student retention, and campus leadership. This study closes with a discussion of the implications for the formal educational preparation of future enrollment managers.
Descriptors: Enrollment Management, Student Personnel Workers, Higher Education, Knowledge Level, Expertise, Educational Attainment, Employment Qualifications, Strategic Planning, Research Utilization, Marketing, College Admission, Student Financial Aid, Budgeting, Leadership Responsibility, Student Diversity, Academic Persistence, School Holding Power
American Association of Collegiate Registrars and Admissions Officers. One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 301-490-7651; e-mail: pubs@aacrao.org; Web site: https://www.aacrao.org/research-publications/quarterly-journals/sem-quarterly
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
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Author Affiliations: N/A