Effects of Opinionated Language on Communicator Image and in Conferring Resistance to Persuasion.

Infante, Dominic A.

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ERIC Number: EJ124035

Record Type: CIJE

Publication Date: 1975

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Effects of Opinionated Language on Communicator Image and in Conferring Resistance to Persuasion

Infante, Dominic A.

Western Speech Communication, 39, 2, 112-19, Spr 75

Explores methods of developing resistance to persuasion by extending the principles and techniques of attitude change. Implications for future research are noted. (MH)

Descriptors: Attitude Change, Credibility, Educational Research, Higher Education, Language Styles, Opinions, Persuasive Discourse, Public Speaking, Speech Communication

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