The Psychology of Cigarette Advertising: Professional Puffery.

Fine, Gary Alan

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Peer reviewed

ERIC Number: EJ123951

Record Type: Journal

Publication Date: 1974

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The Psychology of Cigarette Advertising: Professional Puffery

Fine, Gary Alan

Journal of Popular Culture, 8, 3, 513-22, W 74

Concludes that cigarette advertising both exploits and creates popular culture, and that the popular culture is intimately tied to the cognitive and affective mechanisms of people. Available from: Editor, Journal of Popular Culture, University Hall, Bowling Green University, Bowling Green, Ohio 43403. (RB)

Descriptors: Advertising, Cultural Images, Higher Education, Language Usage, Nonverbal Communication, Persuasive Discourse, Popular Culture, Publicize, Smoking

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