ERIC Number: EJ1239505
Record Type: Journal
Publication Date: 2020
Pages: 11
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0951-354X
EISSN: N/A
Available Date: N/A
Service Failure in Higher Education Institutions: A Case Study in Diagnosing Students' Evaluation of Critical Incidents
Msosa, Steven Kayambazinthu; Govender, Jeevarathnam P.
International Journal of Educational Management, v34 n1 p45-55 2020
Purpose: Providing quality service is the goal of many service providers and higher education institutions are not exceptional. However, service failure may occur from time to time which may eventually lead to customer dissatisfaction with the service rendered. The purpose of this paper is to examine service failure incidents in higher education. Design/methodology/approach: In this study, three categories of service failure, namely, employee response to service delivery system failure, employee response to customer needs and requests, and unprompted and unsolicited employee actions were used to categorise 45 critical incidents obtained from 30 students at a university of technology. Findings: The results showed that service delivery system failures account for the biggest number (51 per cent) of service failure incidents captured in this study. Research limitations/implications: The critical incident technique which relies on the respondents' memory to recall service failure incidents was used to collect information. The drawback is that memory can be fallible and students may end up exaggerating service failure incidents. Practical implications This study can assist higher education institutional managers to understand the nature of service failure incidents that lead to student dissatisfaction. Originality/value: This study is unique as it presents service failure incidents from the developing world and further provides the basis for creation of service recovery strategies.
Descriptors: Higher Education, Failure, College Students, Technology Education, Developing Nations, Recall (Psychology), Student Satisfaction, Delivery Systems, Responses, Quality Assurance
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A