Purpose is conceptualized as an intention to make meaning for self and to contribute to a greater world. Purpose in youth is critical to well-being, especially in the areas of good health and overall life satisfaction. An intentional set of strategies can be employed by educators to infuse and integrate purpose into youth development, individually, in groups, in classroom curriculum, and in schoolwide programming. A specific EQ framework that incorporates purpose, the Six Seconds emotional intelligence model, is presented. We demonstrate ways purpose can be infused into youth development, classroom practices, and schoolwide structures, supported by the use of assessments for students and adults. Teacher education programs can support beginning teachers in their own development of purpose, while in-service continuing education programs help teachers alleviate stress and remember the reason for their choice of profession. Engaging with the concept of purpose imbues students with meaning making and supports their developing ability to define their role in creating a better society, now and in the future.