Different from other elaborate proses, academic writing needs a clear language to extend its scope of audience. Intending to be seen intellectual, competent, or more attractive, writers may inflate their manuscripts with unnecessary complicated words and pompous frills unique to specific jargons; however, such texts, called flowery writing, in an attempt to sound important or possibly gloriously elegant only create a viscous language hard to follow, ending with texts strangling in meaningless jargon that needs to be deciphered by readers with considerable effort. Obviously, the reader whose aim is simply to get a piece of information may become easily confused and irritated after a time of chasing the meaning of words inside an overwrought prose. Therefore, now that the primary purpose of a scientific writing is to reach audiences, and a simplified statement would just do fine to achieve that; why do we use a flowery language that is difficult to decode? This study investigated introduction and conclusion parts of a hundred research articles written in English by Turkish speakers, and picked up unnecessary complicated words, phrases and sentences. In addition, some pedagogical implications regarding the importance of being plain in academic writing were suggested particularly for non-native writers of English.