Since its inception, the education for sustainable development (ESD) movement in higher education has been doomed. Its standards of sustainability, bound to measures of development which suggest human flourishing is equated with the western ideals, is precisely the double-bind Chet Bowers so passionately stood against. His critical perspective on education itself and the ecopedagogy shared in "Educating for Eco-Justice and Community" (2001) as well as the critical analysis he demonstrates in "How Language Limits our Understanding of Environmental Education" (2001) are exactly what is needed to reorient a movement which in most cases is now focused on efficiency. I will share the story of my own discovery of Chet Bowers' work and its subsequent manifestation in my work both within the greater community and within the context of higher education therein. With this as a backdrop, I critique the ESD movement as fundamentally flawed due to its double-binds and metaphorical missteps, and I reconceptualize sustainability as a guiding vision rather than a target. I call for a shift from ESD to Victor Nolet's (2010) Education for Sustainability (EfS) and recontextualize the movement within the framework of community. Finally, I share a piloted normative approach founded on Bowers' eco-justice principles.