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ERIC Number: EJ1229668
Record Type: Journal
Publication Date: 2019
Pages: 10
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-2332-8584
EISSN: N/A
Available Date: N/A
A Summer Nudge Campaign to Motivate Community College STEM Students to Reenroll
O'Hara, Ross E.; Sparrow, Betsy
AERA Open, v5 n3 Jul-Sep 2019
Despite growing economic opportunities in "middle-skills" science, technology, engineering, and mathematics (STEM) professions, the majority of community college STEM students leaves the STEM pipeline or withdraws from college altogether. We tested an intervention that addressed one reason why students abandon STEM: psychosocial barriers, including identity threats, a lack of belonging, and a mismatch between students' values and those prevalent in STEM. Our intervention leveraged behavioral science ("nudging") strategies as part of a 7-week summer campaign to encourage reenrollment, delivered via text message to 1,367 randomly selected first-year students at three community colleges. The intervention increased overall fall reenrollment by 7 percentage points; the effect was primarily observed among STEM students (+10 percentage points) and students taking summer courses (+10 percentage points). Our results indicate that interventions that target psychosocial barriers experienced by community college STEM students can increase retention and should be considered alongside broader reforms.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com.bibliotheek.ehb.be
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education; Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A