This article discusses the social construction of student behavior based on local wisdom, which aims to describe the social construction of student behavior by utilizing local wisdom through character education. The study was conducted using a case study method with a qualitative approach. The technique of collecting data uses observation, interviews and document studies. The results of this study indicate that the social construction of student behavior are carried out through a simultaneous dialectical process in externalization, objectivation and internalization. To apply local wisdom to character education requires the willingness of regional leaders to be implemented by their regional apparatus, schools, families and communities so that manifest students who have character. Values of "7 Poe Atikan Istimewa" (special educated seven day values" represent local wisdom that are applicable for student. Essentially, the seven days education of values are divided into: Sunday.