Purpose: The United Nations (2030 Agenda) recognize the need to work with sustainable urban mobility problems such as traffic jams, pollution, inadequate infrastructure are becoming recurring issues in urban centers, directly affecting the quality of life. Such an unsustainable system is frequently observed at universities, as these houses a large concentration of people and vehicles, without proper planning. To promote sustainable strategies at universities, this research aims to focus on the sustainable mobility plan (SMP) applied at the University of Passo Fundo (UPF). Design/methodology/approach: Bibliographic research about the current mobility of the campus has been carried out. A questionnaire was distributed to understand opinions about the subject of key people. Findings: The priority treatment given to vehicles, mostly, is an alert factor, which must be solved immediately, considering the need of planning and restructuring it. The suggestions of possible solutions were also relevant, and are being considered for the plan's implementation. Originality/value: This study stands out for using the 2030 Agenda, specifically Goal 11 (Make cities and human settlements inclusive, safe, resilient and sustainable), using the university campus as a study object. The mobility plan elaboration was constituted by several actions to fill all parts of the mentioned goal. This study stands out because its methodology can be used in other universities besides UPF and also, to a larger scale, in cities, with similar technical features.