Purpose: As one of the eight key competencies of life-long learning strategies identified by the European Union and the difficulties in enhancing the "sense of initiative and entrepreneurship", the purpose of this paper is to propose a co-production approach to overcome several concerns. Design/methodology/approach: An exploratory approach is used to analyse a single case study based on the EntreComp progression model and on a pedagogical approach consistent with the philosophy of learning through creating value for others. Findings: The study introduces best novel practices that help enhance entrepreneurial education in primary school by engaging multiple local stakeholders in co-producing education. The case mainly shows that a co-production approach is appropriate to overcome challenges and assists policymakers to identify specific actions and make investments in entrepreneurship education (EE) at the primary level. Research limitations/implications: Theoretically, the study contributes to literature on entrepreneurial education and co-production studies. The main drawback of the study is its explorative analysis of a single case. Practical implications: For practitioners, the research proposes stakeholder involvement as key to co-producing EE in primary schools, implying that policymakers should identify resources for projects and other similar initiatives. Originality/value: The study elucidates the relevance of co-production approach to ensure early EE in school.