ERIC Number: EJ1222008
Record Type: Journal
Publication Date: 2019
Pages: 6
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: N/A
Available Date: N/A
The Tyranny of Tests: Doing Away with Tests without Selling Your Soul to Grading Hell
Marketing Education Review, v29 n2 p136-141 2019
This innovation proposes an alternative to the traditional exam/test model. Many faculty members have likely struggled with the need to objectively assess their students and the push back they get from students in administering such assessments. The current article outlines a win-win solution that allows professors to objectively assess student performance, while reducing anxiety, inducing increased preparation for class, and encouraging higher engagement during class activities and lectures--all without becoming a slave to subjective grading assignments. It blends three key elements: numerous quizzes, hand-written notes, and the use of an app-based technology to administer and grade the assessments.
Descriptors: Tests, Grading, Educational Innovation, College Faculty, Marketing, Student Evaluation, Learner Engagement, Assignments, Computer Software, Evaluation Methods, College Students, Student Attitudes, Feedback (Response), Objective Tests
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A