This qualitative study explores the college choice process and first-year experiences of first-generation college Latino students. Case study analysis was used with one-on-one interviews, revealing five emerging themes: (1) Latino identity expression; (2) first in the family; (3) desire for sense of community; (4) embracing Latino identity in college; and (5) personal responsibility for education. Findings revealed how the importance of cultural identity and responsibilities regarding first-generation college attendance were important to participants' experiences.