As higher education becomes available to many who never before had access, more students than ever are forced to choose between meeting their basic needs and the costs of attending college. While institutions devise strategic solutions to avert this burgeoning crisis, one avenue of support that many students are not taking advantage of is the federal Supplemental Nutrition Assistance Program (SNAP). The U.S. Government Accountability Office (GAO) recommends SNAP as a way to help many of these students cover their basic needs. The GAO's recommendation to revamp the Food and Nutrition Service (FNS) website and make college students' SNAP eligibility easier to understand is an important step, but behavioral science can take us further by enhancing the impact of better information using low-cost and evidence-based strategies. This article provides examples of behavioral techniques that are especially valuable when confronting food insecurity, a problem hidden by many students out of shame.