ERIC Number: EJ1215941
Record Type: Journal
Publication Date: 2019
Pages: 16
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1743-9884
EISSN: N/A
Available Date: N/A
The Social Value of Anonymity on Campus: A Study of the Decline of Yik Yak
Bayne, Sian; Connelly, Louise; Grover, Claire; Osborne, Nicola; Tobin, Richard; Beswick, Emily; Rouhani, Lilinaz
Learning, Media and Technology, v44 n2 p92-107 2019
This paper considers the social value of anonymity in online university student communities, through the presentation of research which tracked the final year of life of the social media application Yik Yak. Yik Yak was an anonymous, geosocial mobile application launched in 2013 which, at its peak in 2014, was used by around two million students in the US and UK. The research we report here is significant as a mixed method study tracing the final year of the life of this app in a large UK university between 2016 and 2017. The paper uses computational and ethnographic methods to understand what might be at stake in the loss of anonymity within university student communities in a datafied society. Countering the most common argument made against online anonymity -- its association with hate speech and victimisation -- the paper draws on recent conceptual work on the social value of anonymity to argue that anonymity online in this context had significant value for the communities that use it. This study of a now-lost social network constitutes a valuable portrait by which we might better understand our current predicament in relation to anonymity, its perceived value and its growing impossibility.
Descriptors: Online Courses, College Students, Social Media, Computer Software, Foreign Countries, Telecommunications, Handheld Devices, Research Universities, Ethnography, Bullying, Computer Mediated Communication, Antisocial Behavior, History, Verbal Communication, Victims, Ethics, Social Values, Group Discussion
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom
Grant or Contract Numbers: N/A
Author Affiliations: N/A