Online programs are often viewed as a cost-efficient strategy for increasing revenue for shrinking university budgets but this may not be an accurate assessment. Responsibility Centered Management (RCM) is a budgeting model that is purported to increase efficient delivery of academic programs. As RCM budgeting models have been embraced, many universities have launched online education programs. The Department of Social Work has experienced both successes and challenges with implementing an online MSW program under an RCM model. The Online MSW program has been deemed a success by faculty, students, and the University at large. The purpose of this paper is to share the strategies used in the development, implementation, and management of an online MSW program and provide some general guiding principles for new and existing programs.