Companies currently utilize Web 2.0 applications to improve and shorten supplier transactions, to generate customer interaction and connections, and to enable employees to increase their knowledge, apply their creativity, and innovate. Thus, business educators must prepare students to engage in a technological society; especially graduate students aiming for managerial or executive positions. To help students adapt and compete in the professional world, business educators have begun to integrate Web 2.0 applications into instruction; however, for efficacy, instructors should consider students' current knowledge of and use of Web 2.0 technologies, as well as their perceptions. Therefore, this study investigates associations between students' innovativeness, their familiarity and experiences with Web 2.0 technologies, and their interest in adopting Web 2.0 tools for use in education.