Peer reviewed
Direct linkERIC Number: EJ1212797
Record Type: Journal
Publication Date: 2019-May
Pages: 4
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1098-0482
EISSN: N/A
Available Date: N/A
Why I Teach Advertising
Devlin, Michael B.
Journal of Advertising Education, v23 n1 p65-68 May 2019
This invited essay discusses why I teach advertising, offering insight about the benefits of combining analytical and creative perspectives by reframing how creativity is used in the classroom.
Descriptors: Advertising, Teacher Attitudes, Creativity, Educational Benefits, Teaching Methods, Pedagogical Content Knowledge, College Faculty, Job Satisfaction
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com.bibliotheek.ehb.be
Publication Type: Journal Articles; Reports - Descriptive; Opinion Papers
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
