Distance education has emerged as remedial strategy to resurrect the diminishing intelligentsia of adults and budding cohort. Electronic media especially Web has opened the new windows to meet the challenges of conventional system of education. Virtual classroom concept has provided the facility to learn where you want. Self instructional and interactive learning material is the robust salient feature of this system. Personnel involved to nudge this system in developing the material for distant learner serve as the backbone of the structure. This study aimed to explore the effectiveness of the role of designer in developing the learning material for distance education keeping in view of its responsibilities, needs and problems. Results indicated that majority of students agreed that illustrations, visuals, textual design, cover design and page design devised by the designers has made the courses interesting, appealing and motivating factor for the students. Academicians, editors, coordinators divulged that role of course designer is effective in designing layout of page and cover, text and graphics of the learning material. Whereas they pointed the fact, that there is a need of coordination among designing personnel and professionals. Training appears to be indispensible to perk up the course development process especially designing in material.