In this piece I explore the concept of 'growth' in English teaching. Starting with John Dixon's 'growth' model, I argue that, by re-imagining his ideas in current contexts, practitioners might re-focus and re-invigorate the priorities of English teaching. Dominant conceptions of 'growth' are explored, along with their influence on teacher working cultures and the speech genres they draw on. I argue that, by critically challenging dominant discourses and cultural perspectives, it is possible to generate new narratives and open up new possibilities for the subject.