The paper aims to identify views of school principals and teachers about organizational change process at primary public schools in Turkey as regards content, context, process and outcomes dimensions. The paper employs a qualitative study internalizing phenomenological approach. Criterion sampling strategy is used to get an in-depth understanding of organizational change process at schools. With a purposive sample of five school principals and five teachers experiencing principal change are participated the study. Participants of the study are interviewed through utilization of semi-structured interviews. As a result of in-depth analysis of data, five categories of data emerged under the factors of content, context, process and outcomes of change. Themes emerged from the study are "exposure for change" as regards localized change initiatives at schools and change initiatives of Ministry of National Education for content dimension; "internal environment" in terms of school principal leadership, demands of students for context dimension; "external environment" regarding competitive pressures, government regulations, changing knowledge and technological changes, standardized schools and demands of parents for context dimension; "process of change" in terms of initiation, implementation, post-implementation for process dimension; "affective and behavioral reactions" as regards resistance and trust for change, openness to change, encourage change, satisfaction for outcomes dimension.