Video has been widely used as an effective media for delivering varied educational content. The enormous expansion of educational video is due to its effectiveness and to the spectacular evolution of video construction technology. Modern technology allows the rapid and economic development of educational videos as Software Systems. Such videos may be fully developed using software tools without the need for cameras or other expensive resources, e.g. actors. In this paper, we propose a framework for the effective development of Educational Video. The proposed framework consists of a methodology and a set of design guidelines, both oriented towards the achievement of the learning objectives related to an Educational Video. Experimentally, we compare videos produced following the proposed framework with videos produced following a well-known alternative methodology. Experimental results give rise to the success of our approach and encourage further exploration.