Online education continues its growth trajectory benefitting public four-year institutions of higher education as well as private universities. Recently, private non-profits have experienced double-digit increases despite late entry into online education. Situated within the context of a private nonprofit institution and its recently developed asynchronous online program, the purpose of this paper is to examine the teaching experiences of first-time business professors as seen through the lens of a SWOT analysis. Designed to capture the views of three stakeholders: Students, Faculty, and the Institution, the SWOT analysis suggests that local and regional research may yield untapped sources of opportunity for online programs at non-profit institutions.