In Verona, Northern Italy, a music group is revalorizing a local "dialetto" ('dialect') by putting it to music. By both reviving hundred-year old songs and writing their own music and lyrics, they are widening the cultural reach that this language has and they are finding contemporary ways for people to engage with it. Unlike political groups and their related language activists in the region of Veneto, this music group does not have secessionist ideals or a pan-Veneto rallying cry behind their lyrics. Instead, they are decidedly apolitical and are focused on the hyperlocal dimension of language and musical tradition: like the Slow Food movement and the Km 0 movement, the music group Contrada Lorì makes music with local resources (such as their local "dialetto") and local knowledge for a local crowd. This article considers the role of "dialetto" in the band's musical portrayal of place and personhood, and considers the language ideological underpinnings of the group's quest to balance hyperlocal linguistic authenticity and cosmopolitan innovation through music.