Emphasis on the development of the inner qualities thought to make up pedagogical entrepreneurship and use of such entrepreneurship as a strategy in mathematics teaching and learning could be expected to strengthen students' development of mathematical literacy. This is because problem solving, local cultures and resources, authenticity and action competence are key elements in the development of mathematical literacy and in pedagogical entrepreneurship in mathematics. A foundation for research on an alternative mathematics teaching approach for future decades is suggested based on the relationship between pedagogical entrepreneurship in mathematics and literature on mathematical literacy and on the description of the contexts and teacher experiences of two best practice examples from the mathematics classroom. Emphasis on pedagogical entrepreneurship in school mathematics through problem solving and authenticity in a learning environment that applauds such approaches to learning of mathematics should be recognized as giving priority to the development of disciplinary literacy in mathematics.