Penny Rue summarizes the research on Gen Z, the current generation of college-age students, and shares what the trends mean to educators. Members of Gen Z tend to be pragmatic about higher education and expect meaningful learning experiences supported by technology. They are highly tuned in to social media sites and may need support in face-to-face communication. While they are adept at sifting through large amounts of information quickly (the "8 second filter"), they may not be as clever at recognizing the validity of that information. Given their customer service expectations (nurtured by Amazon's model of responsiveness), we will need to develop our skills at meeting them where they inhabit the web.