Peer reviewed
Direct linkERIC Number: EJ1188953
Record Type: Journal
Publication Date: 2018
Pages: 7
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1740-4622
EISSN: N/A
Available Date: N/A
Utilizing Elements of "The Apprentice" in the Strategic Communication Campaigns Course
Anderson, Mia L.
Communication Teacher, v32 n3 p141-147 2018
Courses: Strategic Campaigns, Advertising/Public Relations Campaigns. Objectives: The purpose of this semester-long project is student application of research-based strategic communication strategies and techniques used in executing a professional strategic communication campaign for a client.
Descriptors: Communications, Advertising, Public Relations, Communication Strategies, Teamwork, Course Descriptions, Student Projects, Active Learning, College Students, Performance Based Assessment, Student Attitudes, Teacher Attitudes, College Faculty, Positive Attitudes, Organizations (Groups)
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Descriptive; Guides - Classroom - Teacher
Education Level: Higher Education
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
