Institutions of higher education develop rich and effective marketing and recruitment plans, often devoting a great deal of time and energy to attract prospective students and their families. Music education programs often develop specialized recruiting strategies. The purpose of this study was to explore perceptions of music education recruiting practices at a liberal arts college. Key questions guiding this inquiry were: (a) What are insights the college's admissions department, administration, music education program, and music education majors can provide regarding recruiting for the college and the music education program?; (b) What recruiting practices did the participant students find effective and ineffective?; and (c) How could recruiting practices be improved? Findings of the study are presented as: (a) participant profiles; (b) content analysis of recruiting efforts; (c) context of the small college/small program; (d) selling points for the college and music education program; and (e) current and potential recruitment practices.