This paper discusses an initiative called Product Innovation and Development (PID) that was launched at Texas A&M University. The goal of PID is to create a high impact learning environment that focuses on innovative product development. Undergraduate students are hired to develop innovative new products. The student teams generate ideas for new products, conduct market analysis, design and manufacture the product, sell the products, and provide technical support to the customers. It is intended that the PID projects generate revenue and become self-sustainable in the future. To maximize the impact, project materials are being used in various courses to enhance the curriculum. Project examples are presented to illustrate the PID process. Student learning is evaluated through surveys distributed to different groups of students who received potential benefits from PID.