Competition to attract international students continues to grow and understanding the factors that influence study destination choice is critical to the marketing efforts of nations, states, and institutions. This survey-based study of international students at Michigan State University demonstrates that they appear to choose the country in which to study, and/or the specific school, with less regard for school location. The most critical influences on their choices were expected quality of education, reputation/ranking of the university and individual departments/programs, safety/security, and cost/affordability. Differences in relative importance by nationality, gender, and level of education sought were also identified. Implications of these findings, for the marketing, promotion, and recruitment efforts of universities and national/regional economic development agencies, are discussed.