Undergraduate and graduate students at an AACSB International accredited Midwestern business school were surveyed about their perceptions of traits that might contribute to good teaching. Thirty-five traits were presented for evaluation. Students scored each trait and identified the items they perceived as the five most important and the five least important. Means tests were used to order the traits based on student scores. Rank order correlation was used to evaluate compiled lists of most important and least important traits. Instructor expertise in the content/subject matter, strong communication skills, and being prepared for class were identified as the traits perceived by students as most important to good teaching. Students in general believe that an instructor's rank or title, the instructor's manner of dress, and the instructor's research record contribute the least to teaching effectiveness.