The study presented here examines the contribution of portfolios to the communication between parents and early childhood education and care centres. Using content analysis techniques, 2104 portfolio entries are examined with a view to establishing what impression they are intended to create. While the actual purpose of portfolios emphasizes the children as producers and addressees, the study shows that portfolio entries are made primarily by the teachers with the parents as addressees. On the basis of Erving Goffman's concept of "impression management" five main topics (topoi) are elaborated, which characterize the impression the teachers make: the portfolios contain entries that present the children as (1) having fun, (2) cultivating friendship, (3) being prepared for school, (4) receiving high-quality care and (5) being valued as individuals. These topoi give indications of the different ways the teachers understand their role and how they perceive themselves, as well as providing an insight into the kinds of beliefs underlying their pedagogical work.